How Can I Get On The Pr List Of Makeup Brands?

Susan is an internet marketing professional person who regularly writes on Medium and is the author of two SEO books on Amazon.

Learn how to get beauty PR packages with this in-depth guide! — Learn how to become beauty PR packages with this in-depth guide!

Are You a Beauty Blogger?

If y'all have a beauty blog or Instagram page and an active number of followers who regularly like your posts or share them online, then you're definitely going to take a chance of getting costless products from companies to review. Companies dearest to send free makeup to bloggers or Instagrammers, considering their followers are actively purchasing any products that influencers advertise on their blog.

In this guide, you lot're going to learn:

What beauty companies wait for in a blog.
How to create compelling reviews that'll impress beauty companies.
How to best contact a beauty company for PR packages.
What to do to maintain a human relationship with the company.

Then by the terminate of this guide, you lot're going to have a peachy understanding of how to get free samples and products from beauty companies, as well as the follow-up process and the give thanks-you lot electronic mail yous should send after in order to develop a working relationship with the visitor.

Companies love to develop working relationships with influencers, because if your posts aid them sell more products, and then it'south a win-win for anybody. I'g also going to provide a variety of extra tips to assist you go ahead and stand out from other bloggers.

You ready to begin? I know I am!

The Meaning of PR Packaging

A brand's public relations (PR) packages are curated assortments of products sent to content creators without a contract or monetary incentive. The recipient makes a mail to their social media audience while using the product, thus increasing brand's awareness as a result of the organic appointment.

Make sure to always publish consistently, if you can! — Make certain to always publish consistently, if y'all tin!

1. Evaluate Your Blog/Instagram Page

Before yous contact whatever companies, you need to make sure that your blog or Instagram folio has a strong online presence and an active number of followers, as well as high quality content.

If your blog lacks in content, companies mightn't be satisfied with the quality of the reviews y'all provide, or it shows that you don't have an active following on your blog as of yet, and that your blog is nevertheless developing and in its start stage.

Here are some things to make sure:

Does Your Blog Have at Least Xxx Web log Posts?

The more content your web log has, the more people volition eventually subscribe to your blog; that'south only the laws of the spider web coming into play right in that location. Companies volition want a link to your blog, and you tin can be sure they'll be actively checking to run across if you post regularly.

Some people wonder how often they should post, and my greatest communication is that y'all should mail at least once every iii weeks if your review is a "roundup" style piece (where yous review more than three makeup items, for instance) and at least one time every two weeks if your posts are shorter in length.

Now of course, you should tailor your publishing schedule to your own life and solar day-to-mean solar day living. Of form, if you lot find little time to write during the week, then tailor your publishing schedule co-ordinate to that, so yous can publish one blog post a month if y'all like.

Whorl to Continue

2. Make Sure Your Reviews Are Engaging

If your makeup reviews are engaging, comprise plenty of photos, before and after photos, even videos or Instagram clips, and so that shows you're producing relevant, loftier-quality content and that you lot're showcasing the companies' products in the best fashion possible.

Add Plenty of Shut-Upwardly Shots

You tin can stand up out by adding captions to your products' photos, polls in your blog posts, and a diversity of other multimedia content.

You can highlight your thoughts with a text overlay on an image or graphic. — Y'all can highlight your thoughts with a text overlay on an image or graphic.

Make Certain to Highlight Key Quotes

Highlight key parts of your review and make those stand out too in the grade of weblog-quotes, etc., These provide the TL;DR (or the brusk summary) of what you thought of the makeup or cosmetics in general.

You can likewise highlight your thoughts in the form of blog graphics.

A tool I specially like is Canva. Information technology helps you design blog graphics, social media graphics, and more than, all with a few simple clicks. All the blog graphics I create for my articles are made using Canva, and they assistance add visual stimuli to my blog posts, and I tin also create beautiful annotated diagrams and more. Add a few of these graphics to your weblog posts, and companies will definitely know yous're an influencer to reach out to!

A bold title graphic makes your blog look stunning. — A assuming championship graphic makes your web log look stunning.

Create Championship Graphics

A championship graphic or thumbnail graphic is the photo you see on social media before yous click on the link to the dazzler review; if yous're blogging on WordPress, this is equivalent to the "Featured Image" y'all include in your blog posts.

Y'all tin brand your weblog look stunning with reviews that includes some of these title graphics. You lot'll run across an example above, which was made with Canva, a costless tool online graphic tool.

This is an example of a great close-up shot after using eye makeup.

Photograph by Haley Rivera on Unsplash

3. Add together Light Filters to Your Images

While you should be as honest equally possible with your photography (and not overly saturate your images, for example), y'all can still add some gentle filter effects to your images in instance your smartphone's photography quality isn't depicting the makeup in the way that you want.

In that location are plenty of online tools out there to add together filter furnishings, including Flashback, a retro paradigm filtering tool (great if you desire to evidence vintage, glamourous pics of y'all with the company's makeup on).

Next, it'south time to contact the company. You need to ship them an email detailing:

What Your Blog Is All About

Provide them with a full general overview on what your weblog is about and the kind of posts you create or makeup you lot like to write about. Do you provide makeup tutorials? Video reviews? Text reviews? If you're blog posts are very in-depth and contain a lot of imagery, allow them know nearly that. Sell your blog to them, so that they know that you lot're an influencer to work with.

Besides, give them some general statistics on how many readers your blog has or how many followers your Instagram page has. One time they get a general thought, they can evaluate whether your weblog will be one to piece of work with in the future.

Provide some links to your all-time reviews, also, so that they can speedily see what your blogging skill and reviewing skill is similar. To compile some of your latest social media content and blog posts, you can use tools such as Carrd or Linktree, which allow you lot to setup a quick online page which links to your blog, Instagram and other online profiles you take. At that place are several alternatives, and I've written an commodity on some alternatives to Linktree. Past creating a quick ane-page website, you're establishing an online presence beyond social media and makeup companies love to run across that!

How Oft You Publish

Permit them know that you publish consistently, and how long yous've been writing for, so that they know you're a competitive and dedicated blogger.

Any Personal Experience You Have With Their Products

If you're a great fan of their products, then you should allow them know virtually that! I wrote a whole commodity detailing exactly how to write to companies for gratuitous products in substitution for some positive, true words about their products, and you can do the same here, only y'all're giving them a season of what your reviewing skill is similar.

If y'all've never used any of their products earlier, so I wouldn't recommend you follow this part, since you need to stay truthful to your words. Yet, if y'all heard about them from a friend and are curious to attempt their products and potentially review them, so you lot can mention that here.

What Products You lot'd Similar to Review

This is the fun part of the email or letter! Here, you get to item exactly what you'd like to review. At present this completely depends on the company, but some companies simply desire to send out the products that they would like to become reviewed, then they mightn't send the verbal product you'd like to review. Try and keep your electronic mail open-ended, so that if they don't desire to send that lipstick or that eyeshadow, that they can send yous whatsoever they would similar reviewed, and that you'd love to review information technology, etc.,

Here, it would be a expert place to mention what your turn-around times are similar. If you're going to write the review inside ii weeks of receiving the product, that would be a fantastic bonus, since information technology shows dedication.

A Link to Your Web log/Instagram Page/Linktree

Somewhere in the email, you demand to place a clear link to your blog or Instagram page. Preferably, introduce information technology at the showtime somewhere by hyperlinking your weblog's proper name as you introduce information technology in the first, and and so y'all can add a link to your blog or Instagram page at the footer of your email, simply after your salutation and sign off. This is commonly the outset identify visitor representatives go to look for a link to your web log. If you have a Linktree (or online website/one-page site) account, make sure to include that as well, as it'll assist requite makeup companies a better feel for your latest blog posts and social media content.

5. Follow Up With a Give thanks-Y'all Email

One time you are sent makeup, and accept reviewed it, it's admittedly crucial that you ship a link of your review or Instagram postal service to the company and make sure to thank them for sending you products to review also. Past contacting them again, you're helping to found a working human relationship with this company and they may ship you products in the future likewise!

They'll exist able to read your review, fifty-fifty comment on it, or say thanks, and of grade, this means you'll develop a working relationship with the company. In the future, they might think of you and ship you more products to review. Of course, if they're particularly impressed past your review, they could potentially add yous to their influencers list, so that whenever they create new products, they might inquire you to review them.

Be courteous and thankful in your electronic mail, make the link to your review clear and make sure it's easily found, and you'll exist well on your style to developing a working relationship with the company.

Superlative Tips


Imagery	Reviewing	Social Media
Provide excellent photos of makeup and the cosmetics you review, including closeups, and any before/after photos	What were the pros and cons of the product?	Make sure to share the post to all your social media channels.
Endeavor including 5+ images per review	Be as detailed as yous can.	Endeavor posting some Instagram stories for added buzz.
Make great graphics with Canva	Add together as much description as you tin about the product, such as what it's made of, how it impacted y'all, and whether you'd incorporate information technology into your makeup schedule.	Create social media graphics with Canva to promote your review to your followers.

Thanks for Reading!

If you lot accept whatever questions, make certain to contact me by emailing me (you'll encounter my email above) or comment downward below. Thanks for reading!

Customs Poll

This content is accurate and true to the best of the author's knowledge and is not meant to substitute for formal and individualized advice from a qualified professional.

Arwa Tanveer on July 27, 2020:

I accept a youtube. Channel for eyeshades i growing it upwardly and i love makeup then much and i would love to receive pr packages Thank you ❤️

Uroosa ali on June 24, 2020:

I am wakeup lover and i have a YouTube channel

Zaara khan on June 16, 2020:

I have a beauty channel on YouTube

www.youtube.com/gorgeous zaara khan

Rebecca bentley on June 12, 2020:

I have a youtube channel and a instagram to name for both of them is rebecca bentley.

Alex Hales on February 19, 2020:

In spite of staying set like solidified, in an hour I become those white spots effectually my nose where the Custom foundation boxes. into and stuck in the pores excessively.

http://bit.ly/2u8GMBn

Yasmin on January 22, 2020:

I took all the information on board. Every bit im just starting out.Im a fully qualified beautician.With an heart for makeup! whether it be big and assuming or more than natural elegant.Im artistic with proficient skills , also im very honest when information technology comes to reviewing.. which is most important i would be almost grateful for some pr packages to review either makeup/ pare products /hair products.

nmanton on Jan 09, 2020:

I thoroughly enjoyed the communication and tips. I have recently started doing lives on facebook and intend to start doing lives on IG. I would greatly appreciate the opportunity to be considered for a PR list surrounding the latest in make-up and pare care!! Thank you then much for your time and look frontwards to hearing from you shortly!!

brenda0331 on December 17, 2019:

Give thanks your for your help I am starting my Instagram account and love all your recommendations. I would love to start receiving PR thank you again.

saniya on December 02, 2019:

Hullo

im saniya here looking for some PR Packages to start a beauty blog it wll exist gald for me if you assist me with gttng the cosmatic products to kickoff up my blog

thank u

Molebogeng Kgathole on Nov 25, 2019:

I am a Dazzler,Cosmetics and Personal Care Content Creator on Instagram and i would love to get products so that i can review them on my Instagram please put me in your PR listing

Anaya dupas on November 24, 2019:

I am a YouTuber and I take a a beauty aqueduct

Morenol on November xviii, 2019:

Keen data I would honey to be added to you PR list

Sarah okodede from Frg on September 25, 2019:

am a youtuber and Instagram marketing and I also brand a production review on my YouTube channel! Product like Makeup skincare and hair! I will be glad if I can get a PR package to review

McKenzie Wheeler on July 29, 2019:

exercise u go pr from company's

Peggy Duran on May 29, 2019:

This information was so helpful would love to be on pr list

corina on March 26, 2019:

Im then thankful i ran into this detailed information i was at a freeze because i was unsure where to go next or amend nevertheless where to fifty-fifty start. But i recall i know what i accept to practice now, i just take to become at it and start posting more instagram videos and youtube videos. Thanks again!

Samantha on February 23, 2019:

Amazingly knowledgeable information!!

You wrighting beautifully

YOLANDA VALLADAREZ on February 05, 2019:

I would love to be added to the PR list then I tin attempt different products.

Jacqueline on Baronial 12, 2018:

Hello I am trying out my new web log and I am already on pinterest I am looking for free makeup samples to my friends and coworkers giving upshot parties also

Elayne from Rocky Mountains on June 26, 2018:

I have several articles about beauty - I should start a blog and just make it nearly beauty and put them all together. Great suggetions.

Vaanikanda on June 26, 2018:

These products are looking very overnice.pls tell how i get free these products samples.

Source: https://bellatory.com/fashion-industry/How-To-Get-PR-Packages-For-Your-Beauty-Blog-The-Ultimate-Guide

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